Description: After joining our one-year expert in digital marketing, you will receive both freelance work and a full-time job.
Duration: 11 months
| Lesson No. | Lesson Name |
|---|---|
| 1 | Week 1: Introduction to Digital Marketing and Key Concepts |
| 2 | Week 2: Understanding Digital Marketing Channels |
| 3 | Week 3: Defining Marketing Objectives and Audience Segmentation |
| 4 | Week 4: Business Models, Competitor Analysis, and Market Research |
| 5 | Week 5: Content Marketing Strategy and Lifecycle Management |
| 6 | Week 6: Blogging Strategy and Editorial Planning |
| 7 | Week 7: High-Impact Copywriting and Storytelling Techniques |
| 8 | Week 8: Visual Content Mastery: Canva and Photoshop for Digital Marketing |
| 9 | Week 9: Developing Content Clusters and Content Optimization |
| 10 | Week 10: Strategic Domain Selection and Website Planning |
| 11 | Week 11: WordPress Development: Building Professional Websites |
| 12 | Week 12: Crafting Portfolios, Blogs, and Business Websites |
| 13 | Week 13: E-commerce Setup with WooCommerce |
| 14 | Week 14: Fundamentals of User Experience (UX) Design |
| 15 | Week 15: Enhancing Website Performance: Speed Optimization and Mobile Responsiveness |
| 16 | Week 16: Core Principles of SEO and Search Engine Mechanisms |
| 17 | Week 17: Comprehensive Keyword Research and Strategy Development |
| 18 | Week 18: On-Page SEO: Content Structure, Metadata, and Site Architecture |
| 19 | Week 19: Off-Page SEO: Link Building and Outreach Strategies |
| 20 | Week 20: Technical SEO: Speed Optimization, Mobile-First, and Crawlability |
| 21 | Week 21: Local SEO Best Practices and Google My Business Optimization |
| 22 | Week 22: Introduction to Web Analytics and Its Business Impact |
| 23 | Week 23: Google Analytics 4 (GA4): Setup, Customization, and Reporting |
| 24 | Week 24: Tracking Conversions and Setting Up Goals |
| 25 | Week 25: Implementing Google Tag Manager for Advanced Analytics |
| 26 | Week 26: Crafting a Comprehensive Social Media Strategy |
| 27 | Week 27: Platform-Specific Tactics: Instagram, YouTube, LinkedIn, Twitter |
| 28 | Week 28: Building a Cohesive Social Media Brand Presence |
| 29 | Week 29: Social Media Advertising: Meta Ads (Facebook/Instagram), LinkedIn Ads |
| 30 | Week 30: Crisis Management and Responding to Negative Feedback |
| 31 | Week 31: Introduction to Performance Marketing (Google Ads & Meta Ads) |
| 32 | Week 32: Advanced Audience Targeting and Ad Copywriting |
| 33 | Week 33: Conversion Rate Optimization (CRO) Principles and Tools |
| 34 | Week 34: E-commerce Marketing and Sales Funnel Optimization |
| 35 | Week 35: Leveraging AI for Automated Marketing and Customer Experience |
| 36 | Week 36-39: End-to-End Digital Marketing Strategy Implementation |
| 37 | Month 10-11: Corporate Project Work and Internship Experience |